Our Songlines

Indigenous culture accessible to anyone

E-commerce

E-commerce

Website

Website

Backoffice

Backoffice

API Integration

API Integration

Design System

Design System

Services

Backoffice

Backoffice

Back-end Development

Back-end Development

Copywriting

Copywriting

Front-end Development

Front-end Development

Project Management

Project Management

UX/UI Design

UX/UI Design

Year

2020-2021

2020-2021

Technologies

Figma

Figma

Nuxt.js built in Vue.js

Nuxt.js built in Vue.js

Ruby on rails

Ruby on rails

Wordpress

Wordpress

Our Songlines makes Indigenous Australian history, current events, and culture accessible to anyone in a supportive safe environment.

Our Songlines makes Indigenous Australian history, current events, and culture accessible to anyone in a supportive safe environment.

Our Songlines makes Indigenous Australian history, current events, and culture accessible to anyone in a supportive safe environment.

"Concealed delivers on time, responds well to our needs and has excellent project management."

Kayla Cartledge

, Founder

Co-Founder & CEO

Challenge

Overview

Our collaboration with Our Songlines began as a redesign and implementation of their interactive map. However, it naturally evolved into a full upgrade of their website and blog, aimed at delivering a modern, refreshed look while preserving the heart and essence of the project.

Components

Elements built to showcase culture

The components of the Our Songlines project were crafted with consistency, accessibility and cultural respect in mind. From buttons to navigation elements, every detail was built to make it easy for users to explore the history of Indigenous Australians.

Tech stack

Tech systems that support a mission

Tech systems that support a mission

The client already had a WordPress blog — where she managed the news — and an MVP for the map that was built with Ruby on Rails. We decided to maintain the data sources that were in use so we adapted the WordPress builtin API (and extended it with more data) and converted all Ruby on Rails logic into an API as well. Lastly, we connected both to the frontend powered by Nuxt.js.

Every tool and framework was chosen to create a smooth user experience while supporting the project’s mission.

Desktop

A complete vision of Our Songlines

Once all design elements, components and rules were defined, we started bringing the new pages to life. Our team focused on highlighting clarity and accessibility, ensuring Our Songlines' mission was always at the forefront.

Overall, we're truly impressed by their work quality and communication.

Kayla Cartledge

Founder

Founder & CEO, BlueForests

Our Songlines

Booking Service

Booking cultural experiences with ease

Booking cultural experiences with ease

Our mission with the booking service was creating a dedicated space for users to truly engage with mindful activities that encourage cultural learning. For this, we focused on safety, creativity and accessibility.

blog

A richer space for truly important stories

A richer space for truly important stories

What was once a single-page Blog gained life by having a new main page, a space for each post, recommended sections (like Most Popular), post categories and a search functionality that allows for a better user experience. The new Blog offers a smoother and more engaging experience for any reader.

SHOp

Celebrating indigenous products

The shop was designed to showcase the richness of Indigenous products while providing an intuitive purchasing flow. Every detail was thought to make it easy for users to browse and support the products.

Mobile

Mobile

Mobile

Indigenous history present everywhere

Indigenous history present everywhere

Indigenous history present everywhere

To ensure users could explore Our Songlines from everywhere and anywhere, our team designed and implemented all pages to be fully responsive.

Let's build something extraordinary together.

We can help you turn your vision into digital experiences that evolve with your business just like we did with OurSonglines.

Let's build something extraordinary together.

We can help you turn your vision into digital experiences that evolve with your business just like we did with OurSonglines.

Let's build something extraordinary together.

We can help you turn your vision into digital experiences that evolve with your business just like we did with OurSonglines.